First came they’re real! jet black mascara in 2011, which went on to become the #1
Prestige Mascara* in the US and the #1 Selling Prestige Makeup Item** in the UK. Then
in 2014, Benefit launched they’re real! push-up liner in matte black, the #1 Prestige
Eyeliner*** in the US. This FIRST EVER lash-hugging gel liner pen solved one of the
biggest beauty dilemmas of all time, lining your eyes.
91% said it was long-wearing
88% said it hugged the lashline
84% said eyes looked visibly larger
These innovative bestsellers delivered performance beyond belief, making it easier than
ever to have longer-looking lashes and bigger, sexier eyes.
Now both are available in rich, wearable new shades to get you in the mood.
Beyond brown mascara and liner: the ultimate brown for a carefree, natural look.
Beyond blue mascara and liner: bright & sexy for a playful, party mood.
Beyond purple liner: perfect when you’re feeling frisky.
Beyond green liner: suits a more daring mood…wing out your wild side!
Personally, I loved the blues the most!!!
*Source: The NPD Group, Inc. / BeautyTrends®, January - December 2014 Prestige Item US Dollar Sales.
**Source: The NPD Group. Value and Unit Item Sales of Total Prestige Makeup for January - October 2013.
*** Source: The NPD Group, Inc. / BeautyTrends®, January - December 2014 Prestige Item US Dollar Sales
Photography by: Samantha G. Valenciano